Sahara India Pariwar is a famous India based company which has different business interests that include finance, life insurance, hospitality, tourism, mutual funds, media and entertainment, infrastructure and housing, manufacturing, consumer products, Information technology and many more. Sahara India Pariwar is the leading supporter and promoter of different types of sports in India. The sports that are promoted and supported by Sahara India Pariwar are boxing, wrestling, cricket, football, hockey, archery, shooting and many more. This popular company is also associated with tennis Star Sania Mirza. As a part of association she was asked to put on Sahara logo while playing at tournaments.

Sania Mirza is a true tennis star of India who has won many awards. In 2004 she was awarded with Arjuna award by the India Government and in 2006 she was awarded with Padma Shri which is India’s fourth highest honor. She was awarded Padma Shri for her achievements as a tennis player. She is named in the list of the 33 women who made India Proud in The Economic Times. She is one of the most famous sports personalities of India. Subrata Roy Sahara, Chairman of Sahara India Pariwar felt proud to announce Sahara India association with a tennis star Sania Mirza.

Along with Sania Mirza, Sahara India Pariwar is associated with many other sportspersons that include Shri Abhinav Bindra, Sri Gagan Narang, Ms. Tejaswini Sawant, Ms, Dola Banerjee, Shri Vijender Singh, Shri Kapil Dev, Shri Asher Noria, Shri Sushil Kumar, Ms. Jyotirmay Sikdar, Shri Sourav Ganguly, Shri Rahul Dravid, Lt. Col. Rajyavardhan Rathore, Shri Yuvraj Singh, Ms. Bula Chowdhury, Shri Zaheer Khan, Shri Gagan Ajit Singh, Shri Harbhajan Singh and Shri Leander Peas. Sahara India Pariwar is progressively supporting, felicitating and getting associated with many sports and sports persons in India so that they can bring glory to our beloved country.

Sahara India Pariwar is successfully sponsoring and promoting Indian cricket, hockey, boxing, wrestling, shooting and Archery. Also it is providing support to a total of 56 sportsmen until London Olympics 2012. In order to uplift sports in India, Sahara group is supporting the legendary Calcutta Football League, Sheesh Mahal Cricket Tournament and many other sports at the national, state and district levels. Subrata Roy Sahara feels that these all initiative by Sahara Group will definitely help to bring glory to our beloved country. Sahara India Pariwar has also initiated Sahara India Sports Awards in order to bring all sports together irrespective of their popularity.